Since the beginning of human settlements people have travelled from settlement to settlement for trade purposes. While doing business, these people would share new cultures, new languages, new views of the world. These merchants lived for travel and would always be on the move. Then, during Ancient Greece and the Roman Empire, people started to travel for pleasure. They would go on a “circle”, meaning they would go somewhere and back again. However, these “tours” were only for a selected few.
Somewhere during the Middle Ages, the Grand Tour began to take shape. Members of the upper class got into the habit of travelling through Europe to educate themselves about painting, sculpture and ancient architecture. Each group of people would decide the length of time and the itinerary, often hiring a guide to accompany them. Paris and Italian cities like Venice, Florence, and Rome, were usually part of the trip. Switzerland, especially Geneva, was included in some of the most daring and intrepid journeys.
In the 19th century, due to the development of railways, the price of travel decreased and accessibility increased. This meant that people from the middle class were also able to afford to travel, making the business around tourism to flourish. The tourism industry was born and mass tourism followed. In fact, the travel agencies’ tours are a modern version of the Grand Tour, adapted to a large number of people and very limited in time. Nowadays, you would probably have to do several of these tours to make one old Grand Tour.
Today, many people are keen to distinguish between “tourists” and “travellers”. “Travellers” are those you want to meet people from different countries, who want to immerse themselves in the culture and learn about it. “Tourists” are those who just go and see what is presented to them. In reality, people who did the Grand Tour wanted to learn about art and ancient culture, but they did not wish to immerse themselves in the culture. They were known for criticising the “natives” and would only get along with their countrymen. Pretty much like tourists nowadays.
So, tourism has been around for a long time. It has evolved and now the possibilities are endless. People go touring for all kinds of purposes all over the world. There are pre-defined tours, but you can also plan your own voyage. Different budgets will provide you different trips to different destinations. For the same destination, you can choose different means of transportation, hotels, services. And, if you can afford it (in terms of money and time), you can replay a Grand Tour of your own making.
