The name says it all: lobbyists are people who linger at lobbies of law-making institutions waiting to meet lawmakers to pitch them something (check “The Origins of ‘Lobbyist’” on the link below). This practice began, on a regular basis, in the 19th century and it has been evolving ever since. Now, it is a recognized profession. The European Union has even created a way to officially interact with them, in the name of transparency. The idea is to give an opportunity for everyone to be heard. This means that environmental conservationists have the same opportunity as oil companies to influence lawmakers, for example. Except… oil companies have way more money and the possibility to provide more lucrative advantages. Is it equal? No, definitely not. Besides, in lobbying, the line between presenting arguments truthfully and presenting them using manipulative tactics is very thin. And manipulation usually wins.
Ambassador is a very old word, with an interesting evolution. The English word comes from the French word ambassadeur, which comes from the Italian word ambasciatore, which comes from the Latin word ambactus, meaning “servant” (at that time, servants were actually slaves). The first time the term was used was in the 14th century, when Europe was immersed in turmoil. Alliances were made and broken often, thus, kings needed to know what was going on in other countries. So, they would send “servants” to be their representatives. They had a limited scope to negotiate in the name of their king, being in constant contact to provide information and receive instructions. These ambassadors were sent in missions to different countries and could be called back or redirected to another country at any moment.
In reality, they were spies. As foreigners, they didn’t belong to any organization, but, as representatives of kings, they could access everywhere and talk to everyone. The information gathered could serve as leverage (or blackmail) in official negotiations. The ambassadors’ role was not to pitch anything, but to find ways to make their kings’ will prevail. It could be a kind of manipulation too, like lobbyists, although with a different focus: instead of defending a cause or the interests of a specific company or a specific industry, ambassadors defended a political view and the (economic) interests of a country.
Gradually, permanent embassies were built and steady diplomatic relationships between countries were established. The goal was still the same: defend the interests of their country and getting to know what was going on in that country (especially backstage). Of course, those embassies were also used by the secret services… unofficially, in most cases. Breaking diplomatic relationships is rare and it is usually mainly symbolic because it is important to stay present to achieve the goals mentioned. Over time, embassies’ duties were expanded and they became responsible to protect national citizens visiting or living in that foreign country.
Nowadays, ambassadors are definitely not servants (much less slaves). They are respected diplomats. Diplomat comes from the French word diplomatique, which comes from the Latin word diplomaticus, meaning “regarding official documents”. In other words, they are official agents. The term has expanded to other (diplomatic) domains, such as the United Nations. The UN has “Messengers of Peace”, “Goodwill Ambassadors”, and “Advocates”, famous people who champion a certain area. For example, Leonardo DiCaprio is the Messenger of Peace for Climate Change, Cate Blanchett is a Goodwill Ambassador for the UN Refugee Agency, and Petra Nemcova is the UNDRR World Tsunami Awareness Advocate. Recently, Professor Brian Cox was appointed UN Champion of Space. Their role is to raise awareness and positively influence public opinion, taking advantage of their public image. Other organizations, such as non-governmental organizations, are following the example and appointing their own ambassadors. Some organizations have ambassadors, to raise awareness, and lobbyists, to press lawmakers.
Although these concepts are very well defined and distinct from one another, in practice they can be mixed up. Ambassadors may act as lobbyists and lobbyists can become ambassadors. Nevertheless, in both cases, corruption has a very fertile ground here to flourish. When lobbyists or ambassadors are championing a cause, the corruption factor may be minimized (but not entirely eliminated, unfortunately). Temptations are abundant and, in some areas, a lot of money is circulating. However, when they are championing a company or an industry, anything goes as long as there is a win. Is it fair? No, of course. Partly, this is the reason why climate change is being ignored, for example.
Sources:
- “The Origins of ‘Lobbyist’” in the Merriam-Webster.com Dictionary
- “Ambassadeur” (Dictionnaire de l’Académie française)
- “Ambasciatore” (Dizionario Etimologico)
- “Diplomatique” (Dictionnaire de l’Académie française)
- United Nations Messengers of Peace
- “‘Global perspective’ key to moving humanity forward in space” (UN)
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